The Weekend Reader: March 14 Edition

The Weekend Reader is posted every Sunday with my favorite eye-catching, inspiring, innovative and informative articles of the week.

12 Tips on Live Blogging and Content Marketing: “I have several other goals like networking (reconnecting and especially new contacts), competitive research, recruiting and potential client prospecting. But content marketing is our bread and butter. It can be an effective tactic for you too, especially if you can learn to be highly efficient at liveblogging conferences. Here are a few tips that will not only give you a tested and proven guideline but should improve your efficiency and quality of output.” [Lee Odden]

4 Ways to Monitor Your Facebook Page Traffic: “While Facebook already provides a page insights tool for Page administrators to track traffic to their page, there is still a lot of information which is unknown. So how can administrators determine how well their landing tab is performing? There are a number of techniques to monitor your Facebook Page traffic, four of which are described in this article.” [All Facebook]

The Power of Your Little Black Book: “Almost on a daily basis, I come across opportunities to refer business to someone. Sometimes I’m asked for a resource, like if I know someone who can design business cards. Sometimes a possible connection just pops in my head, like if a person I come in contact with mentions something that reminds me of someone else or of an opportunity that might interest him or her. Other times, though, I miss the opportunity to make a referral simply because no one comes to mind right away. Yet, if I gave it some thought or asked some of my existing contacts, I’m sure I could easily find a resource to fill the need. [Web Worker Daily]

How to Export Email Addresses of All Your Facebook Friends: “Search the Facebook Apps directory for something like “export contacts” and you’ll come across quite a few applications that sound as if they can transfer your friends contact information out of Facebook. There’s an app called “Export Friends” that will save you friends names, city, birthday and their current location in a CSV (text) file that you then import into Excel, Gmail or any other web email program. [Digital Inspiration]

Foursquare a Game? You Maybe Missing the Whole Point: “Location-based services/games/review sites that offer check-ins are part of a much bigger picture than most people realize. They’re also about very powerful, very personalized marketing. This is “Minority Report” type stuff, here, only now the cacophony of digital displays shouting at Tom Cruise has been replaced by just one: our phones.” [Ignite Social Media]

image credit: Ed Yourdon

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